Cookie Policy

- published on
August 25, 2021

Cookie policy

SMART-TRIAL uses cookies to monitor and track our website and application visitor’s, and service user’s activities, including but not limited to page views, source, and type of pages viewed; thus, allowing us to improve our websites, services, and future marketing.

Our privacy policy describes how we use the personal data that our cookies collect about you when you visit our website. Our privacy policy is available here.

Owner and contact information
K. Christensens Vej 2L
9200 Aalborg SV
CVR-nr.: 35 13 97 10

What are cookies?

A cookie is a text file containing information that is downloaded to your computer or mobile device when you visit a website. Cookies are useful because they allow websites to recognise a user's device. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. You can find more information about cookies at:

When we refer to cookies throughout this Policy, we intend to cover all similar devices including web beacons and log files.

How do we use cookies?

Our websites, applications, services and SMART-TRIAL use cookies for tracking, marketing, remembering your preferences, and for technical purposes. Cookies are used to track performance, improve websites, and improve marketing.

You may refuse to accept cookies by activating the setting on your browser that allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our websites or services.

Which categories of cookies do we use?

When you use our website and services, the following categories of cookies may be set on your device:

First-party cookies
These cookies are set by our services, such as SMART-TRIAL. For the most part, they are strictly necessary to enable you to use our services, applications, and websites.

Third-party cookies

In addition to our use of first-party cookies, certain third parties and affiliates may set and access cookies on your computer in conjunction with web beacons, some of which are only used for monitoring of our services (SMART-TRIAL), others are used for monitoring our websites.

The following cookies are used in all our websites and applications for statistical purposes, maintenance overview, and product improvements and development.

Google Analytics

This Website uses Google Analytics to analyze the use of ourebsite. Google Analytics uses cookies to collect standard internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors’ us of the website and to compile statistical reports on website activity.

Google’s privacy policy.

Click here to opt-out of Google Analytics.

Microsoft Azure App Insights

This website uses cookies from Microsoft Azure App Insights to track user behavior on the sites and services, website performance, errors, and more related to maintenance of our services. The cookies are used to correlate events performed within the same browsing session and/or from the same client while the end user remain anonymous towards Microsoft Azure App Insights.

The following cookies are only used on our websites for marketing and statistical purposes

Hotjar Web Analytics

This website uses Hotjar Web Analytics service. Hotjar may record mouse clicks, mouse movements and scrolling activity where we use this information to improve user experience. Hotjar collects information regarding pages visited, actions which are taken, country, device used, operating system, and browser used. Hotjar does not track your browsing habits across websites which do not use Hotjar services.
For more information about cookies used by Hotjar you may visit:

If you do not want to be tracked by Hotjar on websites, you can turn it off with a “do not track” header or visit

Google Ads

The Google Ads cookie is used to track conversions from ads in the Google search and on the Google Display network, as well as retargeting. The retargeting is anonymous targeting of ads across the Google display network.

Click here to opt-out of Google AdWords.


The Facebook cookie is used for online behavioral advertising and for conversion tracking in connection to Facebook Ads.

Click here to opt-out of Facebook Ads.


This Website uses HubSpot cookies for certain functional purposes as well as for tracking visitors’ identity, sessions and activity on the website and authentication. For information on HubSpot cookies you may visit: We use some but not all of the cookies listed in the above link. Note that we do use the HubSpot feature that gives users the choice to opt out of cookies. Thus we always place a small cookie on your computer only to remember your cookie preferences on our websites.


This website uses LinkedIn cookies for online advertising and for conversion tracking in connection to LinkedIn Ads. Please see for opt-out of LinkedIn cookies

Microsoft Advertisement

This website uses Microsoft Advertisement cookies for online advertising and for conversion tracking in connection to Microsoft Advertising. Please see to opt-out of Microsoft Advertisement.

How to manage cookies

We will only set cookies on your device if you have provided consent. At no time can the cookie read any information from your hard drive, and you can remove it from your machine at any time.

Your choice of web browser determines how you delete cookies or prevent them from being placed on your device.

If you use a PC, you may delete cookies by using the shortcut key [CTRL]+[SHIFT]+[Delete].

If that does not work or you are using a MAC, you may use these links, according to your choice of browser: